Research
Co-Founder & President
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International Association of Palliative Marketing
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International Association of Palliative Marketing (IAPM) is a global association that brings together experts and enthusiasts from various disciplines, united by a shared desire to redefine marketing and the market in a more authentic way. We believe in adopting a trans-disciplinary approach to reshape marketing and make a positive impact worldwide. Together, we can create a more "authentic" and sustainable society.
Phd dissertation
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Palliative Marketing: Unveiling the Marketing of Palliative Care
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My doctoral dissertation investigates the relationship between Marketing and Palliative Care. On the one hand, it explores how marketing can help palliative care; on the other hand, it shows what palliative care can teach to marketing.
Projects (in collaboration with Fondazione Sasso Corbaro, Fondazione Oltre Noi, Autismo Svizzera)
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From Neighborhood to Home: the Role of Compassionate Storytelling as a Cure for Ontological Pain
Post-doc (in collaboration with Fondazione Sasso Corbaro and Neurocentro della Svizzera italiana)
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Empathy and (self-)compassion to improve the quality of life of PD patients and caregivers.
