Research
Co-Founder & President
International Association of Palliative Marketing
International Association of Palliative Marketing (IAPM) is a global association that brings together experts and enthusiasts from various disciplines, united by a shared desire to redefine marketing and the market in a more authentic way. We believe in adopting a trans-disciplinary approach to reshape marketing and make a positive impact worldwide. Together, we can create a more "authentic" and sustainable society.
Phd dissertation
Palliative Marketing: Unveiling the Marketing of Palliative Care
My doctoral dissertation investigates the relationship between Marketing and Palliative Care. On the one hand, it explores how marketing can help palliative care; on the other hand, it shows what palliative care can teach to marketing.
Projects - In progress
From Neighborhood to Home: the Role of Compassionate Storytelling as a Cure for Ontological Pain
Post-doc
Stay tuned.
